UNDERSTAND YOUR BUYERS.
Grow Your Business.
Some Awesome Brands I’ve Worked With:
Hi, I’m Richelle
I transform Customer Insights Into Business Growth.
Over the past 8 + years, I’ve created marketing and product strategies that have generated millions of dollars for my clients. It all starts with research.
I use behavioral science, psychology, quantitative and qualitative research, competitive analysis, and years of experience to uncover new opportunities for growth.
Find The Job Your Customers Are Hiring You For.
It's Not Magic, It's a Method
Why are half of McDonald’s milkshakes sold before 8:30 AM?
The reason might surprise you as much as it did them: Milkshakes keep customers awake while happily slurping through a straw during their boring commute. And a milkshake is just enough to keep them full until 10 am, but not so full, that they can’t eat lunch. These insights changed everything.
Customers didn’t care about the ingredients (features). They didn’t care that milkshakes aren’t “breakfast food”. Burger King wasn’t even the real competitor (instead, it was one-handed food like bananas and bagels).
After years of failing to improve sales, identifying these “Jobs” using Jobs To Be Done research led to a skyrocketing 7x increase in sales.
If it works for cheap milkshakes, it will work for you.
What Clients Are saying
“Richelle’s research and insights for Death Wish Coffee have transformed our company. We talk about her research about our customers at least once a week, and it’s often referenced by C-level employees. Her research during our medium roast launch made it so we beat our quarterly sales goal for this product in four hours — she’s the definition of a Rockstar.”
Shannon Sweeney,
Death Wish Coffee Company
"Richelle was instrumental in helping us pivot our business in a positive direction. The insight we received helped us better understand our customers - who they are and why they buy our product. As a result, we were able to focus our efforts towards providing more value to our loyal customer segment which resulted in higher average order values and sales."
Michelle Hieu,
Vim & Vigr
“Working with Richelle on Decision By Design allowed me to focus on helping people make better decisions, and not on how to package and position the information in the best way possible.”
Shane Parrish,
Farnam Street
"Richelle is highly empathetic and really understands what customers want."
Ramit Sethi,
NYT Best-Selling Author
“If you’re looking to work with someone on content creation, revamping a course, or product creation, I highly, highly recommend Richelle.”
Sam Gavis-Hughson, Byte-By-Byte
Interested IN Getting Insights?
OUTSOURCE YOUR RESEARCH
For scaling companies who want to outsource research and understand their customers better than they understand themselves.
Perfect for companies looking to:
Create new products
Improve marketing
Improve product positioning
Scale and grow
Get Customer Clarity COACHING
For lean companies who want to quickly calibrate their customer research process or who want to gain insights fast on what customers care about most.